We are a communication company. At Jolida, we believe that sound can have a great impact on the life of an individual. Sound has the capacity to inspire, stir emotion and create empathy. It encompasses the whole range of human emotions and transcends age, color, race, culture and walk of life and goes right to the heart of our humanness. The ability to create emotion is the province of the artist. Our task is to provide the electronic means by which this artistry can be communicated as the artist intended, hence we are a communication company not the communication. We are the message bearer, not the message. Therefore, our mission is to design, develop, manufacture and distribute quality sound units at a cost effective price.
What is a JoLida?
- A privately held company that was incorporated in the state of Maryland in 1983.
- Until 1995, JoLida’s primary line of business was the fabrication of vacuum tubes, cavities and assorted electronic parts.
- In 1995, JoLida launched a line of Integrated Stereo Tube Amplifiers in the US market.
How did we get into the amplifier business?
In 1991, JoLida designed a series of large transformers for an industrial customer in which one of the main design criteria was low noise over a wide signal bandwidth. It was then suggested that if the size of the transformers were reduced, they would be highly applicable to tube amplifiers. Please note that in a tube amplifier, the transformer is the heart of the unit. At the time, the median price of a tube power amplifier was $3,600 and we thought performance equipment at value prices would be an attractive product for the market. Presently, the company has 30 SKUs for sale with another 6 in the design process. Prices start at $450 US retail. Since 1997, the company has won numerous Design and Innovation Awards from the CEA, product of the year awards, Oasis award, products in Audio Review’s Hall of Fame (these are consumer appreciation awards). In addition, the company has garnered numerous worldwide reviews (Including Time Magazine) for its performance equipment.
In January of 1995, the first of the amplifier line was introduced at the 1995 Las Vegas Consumer Electronics Show (CES) and resulted in winning two Engineering Design and Innovation Awards from the Electronic Industrial Association in spite of a skeptical dealer audience.
The Goal of Audio Reproduction
Quality sound cannot cure the ills of the world. So why is the quality of sound important? It is a matter of quality of life. Hearing is one of the five senses and is an important connection to the physical world. We can touch and feel textures with our fingers, our tongues can taste the salt or sweet of life, we can visualize the world around us, smell aromas of perfume, and we can hear the sounds of life around us. Hearing connects our emotional being with other people, with thoughts, with understanding. To lose this sense is to lose an important facet of interaction with the world. So how does it affect the quality of our life. When you listen to music or the sounds of a movie track, is it sufficient to hear tinny sounds or the flabby bass of a substandard electronic system. When you are relaxing with a cup of coffee on an early fall Saturday morning with a light rain coming down, does the sound system enhance or detract the moment. As much as good smells, pleasant surroundings, and visual stimulation can create a positive atmosphere, so too quality sound can significantly contribute to the positive aspects of that atmosphere.
In real estate, there is a saying that when looking for a house you should follow three criteria. Location, location, location. It is not so different when seeking a home entertainment system, the three criteria are quality sound, quality sound, quality sound. We live in an age where the choices fly though the market with this feature, that digital format, this remote control, and that convenience of two hundred programming modes. Most of us have either jettisoned equipment at the dump or filled closets with goods that seemed cool at the time. The material things in life that stay with us are goods that are useful, functional and enhance our lifestyle. Given this type of criteria, our audio/audio visual systems should not mirror the coolest toy or the neatest feature but first and foremost: what does it sound like. I am certain that a person would easily forego three hundred programming modes for a system that produced the highest level of quality sound over the years.
Product Technology Objectives:
Jolida products started with an initial concentrated four year development effort that started in 1991. Since 1983, Jolida had accumulated years of experience designing and manufacturing tubes. This knowledge coupled to an extensive engineering effort to examine current and past tube audio product designs resulted in a unique set of circuit layouts and the first models of the JD 202A, JD 302A, JD 502A and the JD 80lA. Since, 1995, Jolida had maintained a designing and engineering emphasis of developing new units and improving the existing units.
There are three basic criteria to the Jolida’s Design Objectives.
1. The First Criteria; Sound Quality that can be perceived. We test to make certain our designs have low noise, clarity without sacrificing smoothness, weight in the midrange, appropriate dynamics, three dimensionality, wide vertical and horizontal soundstage and transparency. In addition, volume related characteristics are important to us. We look for clarity and proportion at extremely low volumes, bloom at midlevel volumes and smoothness, dynamics and lack of distortion at high volumes.
2. The Second Criteria: Value. The products we build and design provide top performance in its price category as well as useful features.
3. The Third Criteria: Reliability. We have a saying in the factory,” Don’t scare the straights”. If tube equipment were perceived as twitchy or unreliable, first time buyers would never try tube performance equipment again. Jolida builds reliability into the design. For example, We use an ultra linear design which not only improves sound at low volumes, but helps the amplifier to run cooler and at lower currents which improves long life and operating reliability. We series the tubes back to the fuse and to the digital protection circuit, so if a vacuum tube short circuits, all that is lost is a replaceable fuse or the unit goes into standby. All our units use high quality parts for sound and reliability. Every unit is tested both for physical quality and electronic stability for a minimum of 48 hours prior to being shipped.